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  • 1
    Online Resource
    Online Resource
    Berlin : Springer
    Keywords: Innovationsmanagement ; Kreativitätstraining ; Business ; Popular Science in Business and Management ; Innovationsmanagement ; Kreativitätstraining
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XXVII, 249 S. 31 Abb., 1 Abb. in Farbe)
    Edition: 3. Aufl. 2019
    ISBN: 9783662583364
    DDC: 650
    Language: German
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  • 2
    Electronic Resource
    Electronic Resource
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: It is often claimed that many of the leading successful products emerge incidentally. It is hardly possible, even in a retrospective examination, to account for such incidents by ideation methods devised to enhance randomness. The present research reviews the criticism raised in past literature claiming that the widespread randomness-enhancing methods, which advocate unbounded ideation, are ill defined; they do not specify the goal, the initial state, the operators, or the constraints of the ideation problem. In contrast, scant attention has been devoted, both in research and practice, to bounded scope ideation methods, which advocate that inventive thinking becomes more productive when the ideation process is channeled into pre-defined routes, particularly, if it follows templates that underlie the internal dynamics of past product-based trends. The present research exemplifies the use of templates in explaining major marketing breakthroughs, outlines the procedures for using component templates, and assesses empirically the value of this approach among practitioners in relevant ideation tasks.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The paper presents a new framework of analyzing the product itself to infer about future market demands. This framework consists of past regularities that were identified to underlie the emergence of successful new products. By identifying templates of innovation an innovator may be able to predict the future product even before the market signals the needs or when the market information is not accessible. If successful in predicting new products by inspecting the product itself, innovation can be supported by the proposed knowledge system (i.e., the self catalytic dynamics of product evolution) which is invariant to market information. When market information is not accessible (typically in case of latent needs, genuinely new products) the product-based information is sufficiently effective to help in predicting future demands. The conclusion is that reflective practitioners should actively listen to the product and its trends as another source for ideation, because there is more relevant information embedded in the internal dynamics of product evolution than previously recognized in marketing practice.
    Type of Medium: Electronic Resource
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