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  • 1
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Person(s): Mertens, Artur
    Keywords: Markenpolitik ; Digitalisierung ; Branding (Marketing) ; Leadership ; Branding ; Business Strategy ; Markenpolitik ; Digitalisierung
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (X, 41 Seiten) , Illustrationen
    ISBN: 9783658249250
    Series Statement: essentials
    DDC: 658.827
    Language: German
    Location Call Number Limitation Availability
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