WILBERT

Wildauer Bücher+E-Medien Recherche-Tool

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • English  (33)
Type of Material
Type of Publication
Consortium
Language
  • English  (33)
  • 1
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:26:26.00)
    Description / Table of Contents: Want to make better decisions at work? In this short course, author, innovation expert, and professor Drew Boyd discusses ways to confront our hardwired cognitive biases, in order to make good decisions and exercise more balanced, sound judgment.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 2
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 02:08:27.00)
    Description / Table of Contents: Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 3
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:52:51.00)
    Description / Table of Contents: Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the tools and frameworks you need to build brand equity. Learn how to define your core values, link them to your brand, and launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels. Instructor Drew Boyd, a marketing expert with over three decades of experience, also explains how to measure brand performance and sustain its value and relevance over time.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 4
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:38:03.00)
    Description / Table of Contents: No successful journey starts without a roadmap, and no successful marketing endeavor starts without a plan. This course helps anyone—from marketing professionals to small business owners—write effective marketing plans. Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan's components into focused sections, covering strategy and tactical implementation. Instructor Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 5
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 02:57:49.00)
    Description / Table of Contents: A inovação impulsiona as organizações. É uma fonte ilimitada de crescimento novo e pode dar às organizações uma vantagem competitiva singular. Aprenda a inovar no seu próprio negócio usando o Pensamento Inventivo Sistemático, um método baseado em cinco técnicas e que permite inovar sob demanda. Nesse curso, o escritor e professor em escola de negócios Drew Boyd compartilha as técnicas que ensinou a organizações da Fortune 500 para inovarem seus serviços e produtos. Drew dá exemplos reais de inovação, na prática, e sugere lugares para você encontrar oportunidades de inovação. No capítulo de bônus, Drew compartilha informações de sua carreira e responde a questões difíceis sobre resistência à inovação, inovação e liderança, e a diferença entre gerar e executar ideias inovadoras.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 6
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:45:38.00)
    Description / Table of Contents: In order to grow and expand, a company must protect its most important asset—its base of loyal customers. Some of these customers require special attention in order to retain them and acquire more business. In this course, marketing professor Drew Boyd shows you how to determine who your key customers are, and a strategy for managing your customers and your organization. Drew dives into the basics of key account management, explaining what it is, why it's important, and how to tackle the key account management process. He also shares how to select key accounts, develop a key account strategy, hire and train key account managers, and measure key account results.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 7
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:30:57.00)
    Description / Table of Contents: Sales growth is essential for both frontline sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, professor and former marketing and sales executive Drew Boyd explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers. If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow through mergers, acquisitions, and partnerships.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 8
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 03:10:17.00)
    Description / Table of Contents: Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate. In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 9
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:19:46.00)
    Description / Table of Contents: Do you ever think, "I'm just not that creative"? You're not alone. But companies increasingly expect their employees to think about problems in new ways and devise unexpected solutions. The good news is that creativity is not a gift, but a skill that can be developed over time. Learn how in this course with innovation expert Drew Boyd. Discover nine simple tips to boost your creative output at work and learn how to think about the world in a different way, break problems down into manageable parts, divide and conquer a problem, and evaluate ideas systematically.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
  • 10
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:48:05.00)
    Description / Table of Contents: Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers. Join marketing professor Drew Boyd for a look at how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...