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  • 1
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 02:55:38.00)
    Description / Table of Contents: L'innovation fait avancer l'entreprise. C'est une source inépuisable de croissance, qui procure un avantage concurrentiel indéniable. Découvrez la méthode de la pensée inventive systématique (P.I.S.), fondée sur cinq techniques permettant d'innover à la demande. Drew Boyd, auteur et professeur en école de commerce, aborde ici les techniques qu'il enseigne aux dirigeants d'entreprises figurant au classement Fortune 500. Il donne des exemples concrets d'innovation et suggère des moyens de trouver ses propres occasions d'innover. Puis, dans le chapitre bonus, Drew Boyd évoque sa carrière et répond à des questions sur la résistance à l'innovation, l'innovation et le leadership ainsi que la différence entre la génération et l'exécution des idées innovantes.                                                                                               Le logo PMI Registered Education Provider est une marque déposée du Project Management Institute, Inc.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: French
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  • 2
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 03:10:07.00)
    Description / Table of Contents: イノベーションは組織を発展させるとともに、更なる成長の糧となって圧倒的な競争力をもたらします。このコースでは体系的創造思考法(SIT)を使って、ビジネスの現場でイノベーションを起こす手法を学びます。身近なイノベーションの事例をもとに、より良いサービスや新しい製品、画期的なプロセスを生み出すために必要な理論を説明し、引き算、分割、掛け算、タスク統合、属性依存というSITの5つのテクニックから再現可能なイノベーションの実践方法を解説します。さらに職場でイノベーションを推進するヒントをはじめ、イノベーションへの抵抗やアイデアの創造と実行におけるギャップなど、誰もが直面しうる課題についても考察します。
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: Japanese
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  • 3
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:19:37.00)
    Description / Table of Contents: ¿Alguna vez has pensado: "No soy creativo"? Pues no eres el único. Sin embargo, cada vez más, las empresas esperan que sus empleados se enfrenten a los problemas de forma novedosa y que sean capaces de idear soluciones inesperadas. Lo bueno es que la creatividad no es un don, sino una habilidad que se puede desarrollar con el tiempo. Este curso del experto en innovación Drew Boyd te va a desvelar nueve sencillos consejos para que tu capacidad creativa en el trabajo aumente y que aprendas a pensar sobre el mundo de una manera diferente, a desglosar los problemas en partes manejables, y a dividir y conquistar un problema, así como a evaluar las ideas de forma sistemática.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: Spanish
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  • 4
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:25:20.00)
    Description / Table of Contents: Vous souhaitez prendre de meilleures décisions au travail ? Dans cette formation, Drew Boyd vous propose des moyens pour surmonter vos biais cognitifs programmés. Auteur, professeur et expert en innovation, il va vous aider à prendre les bonnes décisions. Vous saurez alors faire preuve de justesse dans votre jugement et agirez de manière plus équilibrée.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: French
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  • 5
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:52:51.00)
    Description / Table of Contents: Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the tools and frameworks you need to build brand equity. Learn how to define your core values, link them to your brand, and launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels. Instructor Drew Boyd, a marketing expert with over three decades of experience, also explains how to measure brand performance and sustain its value and relevance over time.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
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  • 6
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:26:26.00)
    Description / Table of Contents: Want to make better decisions at work? In this short course, author, innovation expert, and professor Drew Boyd discusses ways to confront our hardwired cognitive biases, in order to make good decisions and exercise more balanced, sound judgment.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
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  • 7
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 02:08:27.00)
    Description / Table of Contents: Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
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  • 8
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:43:11.00)
    Description / Table of Contents: 为了发展壮大,企业必须保护自身最重要的资产,也就是忠实客户群。我们需要特别关注某些客户,以便留住他们并增加业务。这就是大客户,需要积极称职地管理,才能实现长期成功。在本课程中,营销学教授德鲁·博伊德将介绍怎样确定大客户以及管理客户和企业的实用战略。他将深入介绍大客户管理的基础知识,讲解什么是大客户管理、其重要性,以及如何处理大客户管理流程。他还会介绍选择大客户、制定大客户战略、招募和培训大客户经理以及评估大客户成果的有效方法。
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: Chinese
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  • 9
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 01:26:38.00)
    Description / Table of Contents: Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels. Author Drew Boyd, a marketing expert with over three decades of experience, then explains how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. The course concludes with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: English
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  • 10
    Online Resource
    Online Resource
    Carpenteria, CA : linkedin.com
    Pages: 1 Online-Ressource (Laufzeit: 00:38:21.00)
    Description / Table of Contents: Ein solider Plan macht Ihr Marketing erfolgreicher und erleichtert die Umsetzung der geplanten Aktionen. Dieses Training hilft Ihnen bei der Erstellung eines Marketingplans und gibt Ihnen Tipps, wie Sie ihn am besten präsentieren. Lernen Sie, ein Team zusammenzustellen, die aktuelle Lage zu analysieren und Ihre Absichten und die damit verbundenen Aktionen strukturiert zu planen. Sie werden feststellen, dass Sie mit einem richtig aufgebauten Marketingplan Ihre Ziele schneller und effizienter erreichen werden.
    Note: Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
    Language: German
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