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1
Online Resource
Online Resource
Wiesbaden : Springer Gabler ; Nachgewiesen 34.2012 -
Associated volumes
Keywords: Monografische Reihe
Type of Medium: Online Resource
Pages: Online-Ressource
ISSN: 2627-1117 , 2627-1117
Language: German
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Associated Volumes
  • 2
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien
    Part of " Innovatives Markenmanagement"
    Keywords: Management ; Wirtschaft ; Kraftfahrzeugindustrie ; Produktinnovation ; Umweltverträgliches Produkt ; Markentreue ; Kaufentscheidung ; Economics ; Marketing ; Economics ; Market Research ; Hochschulschrift ; Kraftfahrzeugindustrie ; Produktinnovation ; Umweltverträgliches Produkt ; Markentreue ; Kaufentscheidung
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XXVIII, 437 S. 36 Abb)
    ISBN: 9783658074142 , 9783658074135
    Series Statement: Innovatives Markenmanagement 51
    DDC: 658.8
    RVK:
    Language: German
    Dissertation note: Zugl.: Leipzig, Univ., Diss., 2014
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  • 3
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Part of " Innovatives Markenmanagement"
    Person(s): Boch, Sonja
    Keywords: Markenpolitik ; Konsumgut ; Verbraucherverhalten ; Neuroökonomik ; Produktpositionierung ; Hochschulschrift ; Markenpolitik ; Konsumgut ; Verbraucherverhalten ; Neuroökonomik ; Produktpositionierung
    Type of Medium: Online Resource
    Pages: Online-Ressource (XXIII, 418 S. 91 Abb, digital)
    ISBN: 9783658013059 , 9783658013042
    Series Statement: Innovatives Markenmanagement 42
    RVK:
    Language: German
    Dissertation note: Zugl.: Bremen, Univ., Diss., 2012
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  • 4
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Part of " Innovatives Markenmanagement"
    Keywords: Markenpolitik ; Neuromarketing ; Hochschulschrift ; Markenpolitik ; Neuromarketing
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource
    ISBN: 9783658005603 , 9783658005610
    Series Statement: Innovatives Markenmanagement 41
    DDC: 658.8
    RVK:
    RVK:
    Language: German
    Dissertation note: Zugl.: Bremen, Univ., Diss., 2012 u.d.T.: Neurowissenschaft und Neuromarketing – Was kann die Hirnforschung zur effizienteren Markenführung beitragen? Eine Untersuchung am Beispiel der neuen Eigenmarkenstrategien des Lebensmitteleinzelhandels
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  • 5
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden
    Part of " Innovatives Markenmanagement"
    Keywords: Wirtschaft ; Corporate Social Responsibility ; Markenpolitik ; Verbraucherverhalten ; Business ; Social responsibility of business ; Business and Management ; Corporate Social Responsibility ; Consumer Behavior ; Hochschulschrift ; Corporate Social Responsibility ; Markenpolitik ; Verbraucherverhalten
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XVII, 238 S. 30 Abb)
    ISBN: 9783658170271
    Series Statement: Innovatives Markenmanagement Band 59
    DDC: 174.4
    RVK:
    RVK:
    Language: German
    Dissertation note: Dissertation Universität Bremen 2016
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  • 6
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Part of " Innovatives Markenmanagement"
    Keywords: Nachfrageverhalten ; Marke ; Herkunft ; Markenimage ; Beeinflussung ; Indien ; Hochschulschrift ; Indien 15.08.1947- ; Nachfrageverhalten ; Marke ; Herkunft ; Markenimage ; Beeinflussung
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource
    ISBN: 9783834939418 , 9783834939425
    Series Statement: Innovatives Markenmanagement 36
    RVK:
    Language: German
    Dissertation note: Zugl.: Bremen, Univ., Diss., 2012
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  • 7
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Part of " Innovatives Markenmanagement"
    Keywords: Erfolg ; Marke ; Authentizität ; Business ; Business and Management ; Branding ; Consumer Behavior ; Hochschulschrift ; Erfolg ; Marke ; Authentizität
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XX, 320 Seiten) , Illustrationen
    ISBN: 9783658225285
    Series Statement: Innovatives Markenmanagement Band 65
    RVK:
    Language: German
    Dissertation note: Dissertation Universität Bremen 2018
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  • 8
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien
    Part of " Innovatives Markenmanagement"
    Keywords: Management ; Wirtschaft ; Familienbetrieb ; Marke ; Economics ; Marketing ; Entrepreneurship ; Economics ; Business Strategy ; Familienbetrieb ; Marke
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XXIV, 417 Seiten 74 Abb)
    ISBN: 9783658105525 , 9783658105518
    Series Statement: Innovatives Markenmanagement 53
    DDC: 658.8
    RVK:
    Language: German
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  • 9
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Part of " Innovatives Markenmanagement"
    Keywords: Management ; Wirtschaft ; Markenpolitik ; Portfoliomanagement ; Economics ; Marketing ; Economics/Management Science ; Hochschulschrift ; Markenpolitik ; Portfoliomanagement
    Type of Medium: Online Resource
    Pages: Online-Ressource (XXV, 305 S. 64 Abb, digital)
    ISBN: 9783658027155 , 9783658027148
    Series Statement: Innovatives Markenmanagement 46
    DDC: 658.8
    RVK:
    Language: German
    Dissertation note: Zugl.: Bremen, Univ., Diss., 2013
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  • 10
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Part of " Innovatives Markenmanagement"
    Person(s): Stolle, Wulf
    Keywords: Management ; Wirtschaft ; Globalisierung ; Kraftfahrzeugindustrie ; Weltmarke ; Markenimage ; Markenpolitik ; Internationaler Vergleich ; Economics ; Marketing ; Economics/Management Science ; Hochschulschrift ; Globalisierung ; Kraftfahrzeugindustrie ; Weltmarke ; Markenimage ; Markenpolitik ; Internationaler Vergleich
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XXXIX, 479 Seiten) , Illustrationen
    ISBN: 9783834941398
    Series Statement: Innovatives Markenmanagement Band-Nr. 45
    URL: Volltext  (URL des Erstveröffentlichers)
    DDC: 650
    Language: German
    Dissertation note: Dissertation Universität Bremen 2012
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