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  • 1
    Journal/Serial
    Journal/Serial
    München : Beck | München : Vahlen | München ; Frankfurt, M. : Beck | München ; Frankfurt, M. : Vahlen ; 1.1979 -
    Keywords: Absatz ; Marketing ; Zeitschrift ; Marketing
    Type of Medium: Journal/Serial
    Pages: 30 cm
    ISSN: 0344-1369 , 0344-1369
    Former Title: Marketing ZFP
    Language: German , English
    Note: Band 41 in der Zählung ausgelassen
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  • 2
    Journal/Serial
    Journal/Serial
    Hamburg : Solutions by Handelsblatt Media Group GmbH | Nürnberg | Mainz : Erasmusdr. | Düsseldorf : Verl.-Gruppe Handelsblatt | Düsseldorf : Fachverl. Verl.-Gruppe Handelsblatt | Hamburg : Meedia GmbH | Hamburg : planet c GmbH ; 1953 - 1956; 1957,Juli - 1959; 3.1960 -
    Keywords: Marketing ; Zeitschrift ; Marketing
    Description / Table of Contents: Special; ab 2001: M_372rket plus; ab 49.2006: Special / Best of Absatzwirtschaft; ab 51.2008: Brandaffairs
    Type of Medium: Journal/Serial
    Pages: 30 cm
    ISSN: 0001-3374 , 0001-3374
    DDC: 658.8005
    Former Title: Sondernummer u. Sonderausgabe
    Language: German
    Note: 24.1981,4-12 fälschlich als Jg. 23 bez.; 25.1982 fälschlich als Jg. 24 bez.; 26.1983,1-6 fälschlich als Jg. 25 bez.; 57.2014,1-4 fälschlich als Jg. 56 bez.; Jahrgang 62 (2019) fälschlich als Jahrgang 61 bezeichnet
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  • 3
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Keywords: Marketing ; Public policy ; Marketing ; Public Policy
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (IX, 596 Seiten) , Illustrationen, Diagramme
    Edition: 2., überarbeitete und erweiterte Auflage
    ISBN: 9783658299354
    DDC: 658.8
    Language: German
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  • 4
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Person(s): Adomeit, Malte
    Keywords: Marketing ; Marke ; Authentizität ; Marketing ; Marketing ; Marketing ; Marke ; Authentizität
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XX, 308 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658324940
    Series Statement: Innovatives Markenmanagement
    DDC: 658.8
    RVK:
    Language: German
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  • 5
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Keywords: Electronic Commerce ; Werbung ; Digitale Videotechnik ; Marketing ; Branding (Marketing) ; Marketing ; Branding ; Electronic Commerce ; Werbung ; Digitale Videotechnik
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XI, 49 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658319632
    Series Statement: essentials
    DDC: 658.8
    Language: German
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  • 6
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Keywords: Unternehmen ; Digitale Revolution ; Geschäftsmodell ; Electronic Commerce ; Unternehmen ; Informationstechnik ; Neue Technologie ; E-business ; Electronic commerce ; E-commerce ; Marketing ; Leadership ; e-Business ; Marketing ; Business Strategy ; Aufsatzsammlung ; Unternehmen ; Digitale Revolution ; Geschäftsmodell ; Electronic Commerce ; Unternehmen ; Informationstechnik ; Neue Technologie
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XIX, 1338 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658172916
    DDC: 658.87
    RVK:
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    Language: German
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  • 7
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Keywords: Spendensammlung ; Nonprofit-Organisation ; Internet ; Marketing ; Management ; Deutschland ; Marketing ; Management ; Deutschland 03.10.1990- ; Spendensammlung ; Nonprofit-Organisation ; Internet
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XI, 282 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658313975
    DDC: 330
    RVK:
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    Language: German
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  • 8
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Keywords: Modebranche ; Electronic Commerce ; Marketing ; Marketing ; Sales management ; Marketing ; Sales ; Modebranche ; Electronic Commerce ; Marketing
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XXIV, 202 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658318611
    Series Statement: Innovatives Markenmanagement
    DDC: 658.8
    Language: German
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  • 9
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Keywords: Sales management ; Marketing ; Management ; Sales ; Marketing ; Management
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XI, 45 Seiten) , Illustrationen, Diagramme
    Edition: 3. Auflage
    ISBN: 9783658327859
    Series Statement: essentials
    DDC: 658.81
    RVK:
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    Language: German
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  • 10
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    Person(s): Kropp, Eva
    Keywords: Business ; Management science ; Marketing ; Business and Management, general ; Marketing ; Hochschulschrift ; Hochschulschrift
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XVI, 148 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658337834
    Series Statement: Beiträge zur empirischen Marketing- und Vertriebsforschung
    DDC: 650
    RVK:
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    Language: German
    Dissertation note: Dissertation Universität Passau 2020
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