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  • 1
    Online Resource
    Online Resource
    San Francisco, Calif. : Berrett-Koehler Publishers
    Pages: 1 online resource (xv, 173 p.) , ill.
    Edition: 1st ed.
    ISBN: 9781605093079
    Series Statement: A BK currents book
    Description / Table of Contents: Nearly seven in ten Americans believe the American dream will be harder for their children to achieve than for themselves. Yet the myths around rugged individualism, meritocracy, and rags-to-riches upward mobility stubbornly persist. As "pro-entrepreneurship" as the United States seems, most Americans aren't very knowledgeable about how business really works. Millions of newly minted business owners don't know the importance-or even existence-of invisible capital. Invisible capital is a complex set of factors-our skills, knowledge, networks, resources, and experiences-that can mean the difference between success and failure. Chris Rabb details how people can identify, grow, and leverage their invisible capital and explains why starting a business with deep community roots increases the chance of success. Understanding invisible capital will enable more Americans to be better prepared to pursue entrepreneurship and level the playing field-because hard work, a great idea, and a good attitude simply aren't enough.
    Note: "Dēmos.". - Includes bibliographical references and index. - Description based on print version record
    Parallel Title: Erscheint auch als
    Language: English
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