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  • 1
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Keywords: Facheinzelhandel ; Stationärer Handel ; Kundenberatung ; Kaufentscheidung ; Entscheidungsprozess ; Absatzweg ; Electronic Commerce ; Motivation research (Marketing) ; Sales management ; Market research ; Consumer Behavior ; Sales ; Market Research ; Hochschulschrift ; Facheinzelhandel ; Stationärer Handel ; Kundenberatung ; Kaufentscheidung ; Entscheidungsprozess ; Absatzweg ; Electronic Commerce
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XXV, 352 Seiten) , Illustrationen
    ISBN: 9783658249649
    Series Statement: Markenkommunikation und Beziehungsmarketing
    DDC: 658.8342
    Language: German
    Dissertation note: Dissertation Technische Universität Chemnitz 2018
    Location Call Number Limitation Availability
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