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  • 1
    Online Resource
    Online Resource
    Wiesbaden : Springer Gabler
    Keywords: Marketingmanagement ; Produkt ; Produktgestaltung ; Verbraucherverhalten ; Nachhaltigkeit ; Motivation research (Marketing) ; Social responsibility of busines ; Consumer Behavior ; Corporate Social Responsibility ; Hochschulschrift ; Marketingmanagement ; Produkt ; Produktgestaltung ; Verbraucherverhalten ; Nachhaltigkeit
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XIX, 313 Seiten) , Illustrationen
    ISBN: 9783658260972
    Series Statement: Schriftenreihe der HHL Leipzig Graduate School of Management
    DDC: 658.8342
    Language: German
    Dissertation note: Dissertation HHL Leipzig Graduate School of Management 2018
    Location Call Number Limitation Availability
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