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  • 1
    Online Resource
    Online Resource
    Wiesbaden : SpringerGabler
    Keywords: Menschenbild ; Zielgruppe ; Verbraucher ; Neuromarketing ; Ethnologie ; Motivation research (Marketing) ; Market research ; Consumer Behavior ; Communication Studies ; Market Research ; Hochschulschrift ; Menschenbild ; Zielgruppe ; Verbraucher ; Neuromarketing ; Ethnologie
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XIV, 219 Seiten) , 18 Illustrationen
    ISBN: 9783658261979
    Series Statement: Research
    DDC: 658.8342
    Language: German
    Dissertation note: Dissertation Fakultät Gestaltung der Universität der Künste Berlin 2018
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