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  • 1
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden | Wiesbaden : Springer Gabler
    Person(s): Ulber, Martin
    Keywords: Motivation research (Marketing) ; Communication ; Marketing ; Consumer Behavior ; Media and Communication ; Marketing
    Type of Medium: Online Resource
    Pages: 1 Online-Ressource (XV, 87 Seiten) , 29 Illustrationen
    ISBN: 9783658295943
    Series Statement: BestMasters
    DDC: 658.8342
    Language: German
    Location Call Number Limitation Availability
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